about my work on ima’s website overhaul

The network of accountant professionals (IMA) needed a responsive and fresh new website. I worked with a team of UX designers and web developers to deliver this bright, easy to navigate new website.

I developed an interactive, high-fidelity FIGMA prototypes that simulate user interactions and provided a realistic representation of the final product. Through detailed design documentation, including style guides, design patterns, and component specifications, I sought to ensure consistency and facilitate the development process. In creating a flexible Asset Library Repository (a centralized design resource), I worked to ensure consistency by providing reusable design components and styles, in addition to facilitating efficient and clear collaboration with the development team.

JAN 2021-JAN 2022

key responsibilities:
user interface
asset library creation
client collaboration
prototyping
responsive design
usability testing

deliverables:
design documentation
high fidelity mockups & prototypes
asset library repository
style guide

Before & After: The homepage, before (left) and after (right). The new site was designed to be user-tested, user-friendly, and user-approved! The tabs at the top helped funnel the users into their specific products or programs. Key CTAs (calls to action) helped guide users to revenue drivers.

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