about my work for usp’s convention
Working with USP (United States Pharmacopeia) on their annual convention, I played a key role in crafting engaging digital & print visuals. My work spanned creating social media ads, designing landing pages, and developing custom icons and branded assets to ensure a cohesive look across all platforms. I branded app used by convention attendees, enhancing the user experience and usability for their specialized audience.
SEPT 2024-MAY 2025
presentation
app design
branding
icon/illustration
social media
digital marketing
coordination with external support & vendors
print/signage
digital design
I branded USP’s convention app, creating a bespoke set of icons and on-brand assets. Collaborating with copywriters, I designed a set of social media and web banner ads to generate interest in the months leading to the convention. In addition, I worked with USP’s social media team to create some eye-catching motion animations for their LinkedIn and Youtube Reels page.
print design
Collaborating with various teams at USP, I helped deliver a suite of print marketing material for their 2025 convention. Deliverables included stanchion signs, various signage, menu, engraved awards, one-pagers, brochures, posters, and booklets.
annual drug shortage report
USP’s yearly report helps mitigate, prevent and alleviate drug shortages by incentivizing supply chain resilience and informs efforts to strengthen the global supply chain. Read more about this project here or download the report.
