UI/ux redesign for a new movement disorder drug

about my work on vima’s website redesign

I was responsible for the UX and UI design for Vima’s website redesign, managing a robust Figma system that included shared component libraries, color and type tokens, and page-specific variants to keep designs consistent and easy to hand off. I collaborated closely with our Art Director to align illustration style, iconography, and user experience with the brand voice.

Overall, the new design elevates brand credibility and significantly improves accessibility and usability (especially for people with dystonia) without sacrificing the friendly, human tone of the Vima brand.

OCT 2025-MAR 2026

view live website

key responsibilities:
user experience
user interface
responsive design

deliverables:
design documentation
high fidelity mockups & prototypes

Throughout the project I advocated for accessibility considerations. I proposed larger buttons, generous line spacing, and bigger body text to support users with dystonia who may experience involuntary movements.

I also established clear, scannable sections with strong headings and descriptive CTAs so visitors could find clinical study details, resources, and company information with minimal effort.

Home Page Before & After:

The homepage, before (left) and after (right). The previous site was barebones and short. It relied on minimal content, lighter typography and smaller CTAs, which made key actions and content harder to scan. The redesigned experience introduces a clearer visual rhythm:

  • robust, informative, and consistent content to provide credibility

  • larger, high-contrast buttons for accessibility

  • more prominent section titles

  • improved card patterns for resources and news

  • simple page layouts that reduce cognitive load